Cookie Policy
Last Updated: 20 March 2025 | Meridian Volk · 58 Jalan Kelawei, 10250 George Town, Penang, Malaysia
1. What Are Cookies
Cookies are small text files stored on your device when you visit a website. They allow the website to recognise your browser and remember certain information about your visit — such as your preferences or whether you have previously consented to cookies.
Cookies are widely used across the web. They do not give us access to your computer or personal information beyond what you choose to share with us.
2. How We Use Cookies
We use cookies on the Meridian Volk website for the following purposes:
- Essential operation: To make the website function correctly, including remembering your cookie consent preference.
- Analytics: To understand how visitors interact with our website — which pages are visited, how long visitors stay, and how they arrived. This helps us improve the site.
- Marketing tracking: If you arrive via an advertising channel and we have your consent, we may use cookies to measure the effectiveness of that advertising (e.g., via Google Ads, Facebook Pixel, or Bing Ads).
We do not use cookies to serve targeted advertising to visitors on third-party websites.
3. Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to operate. They cannot be disabled. They include:
| Cookie Name | Purpose | Duration |
|---|---|---|
| cookieConsent | Stores your cookie consent choice (accept or decline). Prevents the consent banner from appearing on every page load. | 12 months |
Analytics Cookies (Consent Required)
These cookies are set only with your consent and allow us to measure site performance:
| Cookie / Service | Purpose | Provider |
|---|---|---|
| _ga, _gid, _ga_* | Google Analytics — tracks page views, session duration, and user behaviour in aggregated, anonymised form. |
Marketing Cookies (Consent Required)
These cookies may be set if you arrive via an advertising channel and you have consented:
| Cookie / Service | Purpose | Provider |
|---|---|---|
| _fbp | Facebook Pixel — used to measure ad conversion if you arrived from a Facebook or Instagram advertisement. | Meta (Facebook) |
| _uetq | Microsoft UET — used to measure ad conversion from Bing / Microsoft advertising campaigns. | Microsoft |
| _gcl_au | Google Ads conversion tracking — records whether a visit resulted from a Google Ad and whether a conversion action followed. |
4. Your Consent
When you first visit our website, a consent notice appears at the bottom of the page. You may:
- Accept — Essential, analytics, and marketing cookies will be active.
- Decline — Only essential cookies will be active. No analytics or marketing data will be collected.
Your preference is saved for 12 months. After this period, the consent notice will appear again.
You may change your preference at any time by clearing your browser cookies and revisiting the site, which will reset the consent notice.
5. Managing Cookies in Your Browser
You can also control or delete cookies directly through your browser settings. Most browsers allow you to:
- View cookies currently stored on your device
- Delete individual or all cookies
- Block cookies from specific websites
- Block all third-party cookies
Note that disabling essential cookies may affect website functionality. Guidance on managing cookies is available from your browser's help documentation. Common browser settings pages:
- Chrome: Settings → Privacy and security → Cookies
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions
6. Third-Party Cookies
Where analytics or marketing cookies are used, they are set by third-party providers (Google, Meta, Microsoft) under their own privacy frameworks. We do not control the behaviour of these cookies beyond enabling or disabling them based on your consent.
Relevant privacy information from these providers:
- Google: policies.google.com/privacy
- Meta (Facebook): www.facebook.com/privacy/policy
- Microsoft: privacy.microsoft.com
7. Updates to This Policy
This Cookie Policy may be updated periodically. Updated versions will be published at this URL with a revised "Last Updated" date. If you continue using the website after an update, your previous consent preferences will remain in effect until you clear your cookies or the consent period expires.
8. Contact
For questions about this Cookie Policy or how we handle your data, please contact:
Meridian Volk
58 Jalan Kelawei, 10250 George Town, Penang, Malaysia
Email: [email protected]
Phone: +60 4 2281 7463
For broader data privacy matters, please also refer to our Privacy Policy.